German Designer Dave Spengeler has created hipster styled logos for brands we all know and love. For the ongoing project he launched the Hipster Branding Tumblr Blog. By utilizing hip icons, fonts and design elements the logo designs actually come out great. He takes full advantage of anchors, mustaches, Helvetica, glasses, and the big crossed lined X’s.
A Hipster is a person who follows the latest trends and fashions. The hipster is categorized by their party foul bike, messenger bag, too-tight jeans, vintage tee collection, headband over unkempt hair, too-large glasses and/or sunglasses. Dave is therefore ironically making fun of hipsters and the current state of design. This mockery is something we should consider in the design of the new Bjorn Borg Varsity Logo.
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An article release today from the BBC suggesting that the Internet in the UK contributes to 8.3% of the UK economy, which is the biggest share than any other country. The “internet economy” was worth £121bn in 2010, more than £2,000 per person. Making it bigger than the healthcare, construction or education sectors. Meaning that the UK carry out more retail online than any other major economy with 13.5% of all purchases done over the internet in 2010 and is projected to rise to 23% by 2016. It is predicted the ‘internet economy’ will continue to expand at a rate of 11% per year for the next four years, reaching a total value of £221bn by 2016.
This may be particularly good news for small and medium-sized businesses. Bjorn Borg should therefore concentrate on improving and expanding their internet footprint – through social media and their website – making it easier for consumers to buy online.
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Microsoft tags could be a better equivalent to the general QR codes with additional new and innovative features. The multicoloured tags can be fully customised to match the brands identity without impacting on the scan quality, remaining the same small size, regardless of the amount of data behind it. Tags can be updated with new content at any time, breathing new life into physical materials and saving money. The tag reader can scan any tag, reducing any confusion for customers about which reader to use and making it easy for them to consume campaign content. Could the new Microsoft tag be a better choice for the varsity wrist band instead of the general QR code. It’s bright and bold design is also more in keeping with the Bjorn Borg look.
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Likify – allows marketers to add mobile tags to products and signage. When people scan a QR code with their phone, it triggers a Facebook ‘like’ on the associated brand’s Facebook page. Nike has already been using the codes in Belgium in a campaign to promote their shoes by getting people to ‘like’ different jogging routes. Could this be something Bjorn Borg should consider seeing as though underwear is very hard to see. All their campaigns should include a QR code to link them to the Facebook page and help more social media interaction between the brand and consumer
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Puma’s ‘After Hours Athlete’ campaign translates consumer insights into astute copy and true-to-life imagery; it is an accurate representation of the lifestyle and attitudes of Puma’s target audience. There recent launch of PUMA Social is honouring groups of friends who know the joy of playing sports at the bar rather than at the gym. Making more about belonging to a team and being with friends rather then sat inside watching TV and watching other people’s lives unfold.
“The 90-second film juxtaposes a slew of reality television audio clips with visuals of life being played. It celebrates those who choose to ignore the banality of today’s reality television climate, in favour of creating their own stories with friends and teammates. Furthermore, the film encourages those of us not out already, to get off the couch. Because in the end, life deserves to be played, and channel surfing is not a sport.”
Puma’s tagline being – The night is for sport and we all need our teammates.
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7: Monochrome clarity
Simplicity reigns within communication design while packaging takes a sober turn, adopting a no-nonsense approach to attract a choice-weary consumer. Limited colour palettes, and bold typography with little ornamentation and patterning, offer clarity in a sea of choice. They provide a sincere tone of voice that suggests a considered product of value lies within. Unfettered sans-serif fonts suggest clarity and strength, while confident use of negative space creates a fresh, authoritative brand image.
This shift towards simplicity, functionality, and no frills is creating a new clean aesthetic where the modern day mantra is to consume less rather than more.
A monochrome palette exudes a modern day sobriety. Devoid of any decoration or superfluous detailing, simple messages are communicated without frills or fuss.
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