Bjorn Borg Research: Archive

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Feb 24th

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Under Me by Bar Refaeli

Supermodel Bar Refaeli has just launched a new underwear line called Under Me, This could result in another competitor for Bjorn Borg especially with its first campaign being tennis themed inspired. Both Under Me and the recent H&M collaboration with David Beckham, show more practical than sexy underwear with each range featuring only black, white and grey colouring. A mere opposite from Bjorn...

Feb 24th

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Feb 24th

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Mini Campaign

Mini Campaign This new Mini campaign is playful, fun and a useful example of experiential marketing. This idea adapts their product offers making it inflatable and useful over the summer months when want to sunbathe. It is a good use of marketing to others whilst on holiday and the use of bright, bold colours will make them stand out on the beach. It is effectively bringing the brand directly to...

Feb 24th

Feb 23rd

Feb 22nd

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Feb 20th

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Feb 20th

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Feb 20th

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Meeting with Pieter 6th Decemeber

Attend the Verge Magazine Party - Walkabout - Wednesday 14th Decemeber - student attending from Kings Collage, Imperial etc Their Big Idea Facebook Campaign called ‘on top’ - where uni sports teams get sent Bjorn Borg underwear, the team then take a photo of them in it, the photo is then uploaded onto facebook for people to then vote for the ‘hottest’ team on BjornborgUK...

Jan 29th

Watch

Jan 27th

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Jan 14th

Jan 9th

Jan 8th

Jan 6th

Jan 5th

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Jan 4th

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Jan 4th

Jan 3rd

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Finally some good news (but not until 2050):...

Another article in regards to the British economy and what is predicted in the next 4 decades. Toni xxx · Britain is the third biggest economy in Europe behind Germany and France, but by 2050 it will have leapfrogged both countries. · Economy would benefit from immigration which would boost the working age population. · 2050, the UK will have fallen to ninth,...

Jan 1st

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2012 tech trends: Mobile commerce, web TV, tablets

Looking at trends in the technology sector to look out for in 2012. Including the growth of TV content via the web, more from Apple, 3D at home and QR Codes. Toni xxx Near field communication and mobile commerce take off · About every new smartphone comes equipped with the ability to handle something called near field communication, allowing users to wirelessly exchange information or...

Jan 1st

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Jan 1st

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Jan 1st

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Jan 1st

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Jan 1st

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Dec 31st

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Dec 31st

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Dec 31st

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Dec 31st

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Brainstorm Session write up after the Meeting with...

Brainstorm Session and ideas write up after the Meeting with Pieter in London Toni xxx Looking at the popularity of events – Carnage – Popular event that happens 4 times a year at universities, which sees people buying a T-Shirt then going out on a massive bar crawl – there top is their ticket and they get a free drink in each bar that is on their top. The Umbro campaign - Pieter completed when...

Dec 31st

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