December 2011
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Brainstorm Session write up after the Meeting with...
Brainstorm Session and ideas write up after the Meeting with Pieter in London
Toni xxx
Looking at the popularity of events –
Carnage – Popular event that happens 4 times a year at universities, which sees people buying a T-Shirt then going out on a massive bar crawl – there top is their ticket and they get a free drink in each bar that is on their top.
The Umbro campaign - Pieter completed when...
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American Apparel Opens Store in London
Bjorn Borg’s competitors America Apparel have beaten Bjorn Borg to the punch and have just opened up a store in the famous Westfield’s Mall in London. (Attracts over 30 million visitors a year) Bjorn Borg should really start to consider finding some retail space to set up shop, as being just in concessions will start to prevent them in the long run in term of sales and Brand awareness within the...
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