February 2012
13 posts
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CK One colour cosmetic
Keeping an eye on what Bjorn Borg’s competitors are doing. Global competitor CK has just launched CK One colour cosmetic which has a range of 130 products. Set to debut in March, with advertising campaign led by Lara Stone. Like many of Bjorn Borg’s competitors , CK is another brand digressing into the cosmetic sector – is this something Bjorn Borg should consider? With their bright colours and...
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Under Me by Bar Refaeli
Supermodel Bar Refaeli has just launched a new underwear line called Under Me, This could result in another competitor for Bjorn Borg especially with its first campaign being tennis themed inspired. Both Under Me and the recent H&M collaboration with David Beckham, show more practical than sexy underwear with each range featuring only black, white and grey colouring. A mere opposite from Bjorn...
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Mini Campaign
Mini Campaign
This new Mini campaign is playful, fun and a useful example of experiential marketing. This idea adapts their product offers making it inflatable and useful over the summer months when want to sunbathe. It is a good use of marketing to others whilst on holiday and the use of bright, bold colours will make them stand out on the beach. It is effectively bringing the brand directly to...
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