Bjorn Borg Research
Visual portal for initial research into the brand, the consumer and competitors within the market.

Another lateral idea that is taking a current use such as the swipe bar on the iphone and adapting it to a winding race track, as a marketing tool for Audi. It allows consumers to interact with the brand as they can play around the track and when they reach the finish line, the ad will then open an app for Audi IPad magazine. A very clever way of driving traffic (excuse the PUN) to Audi’s website. Tonixxx Audi iPad Ad Turns ‘Slide to Unlock’ Into a Long, Curving Racetrack Another clever rethink of the featureBy Tim Nudd An Iphone ad that toys around is a bit more playful. It’s from Audi and AlmapBBDO in Brazil, and it reimagines “Click to Unlock” as a winding racetrack. For users who play along and circle the track, the ad opens an app for Audi’s iPad magazine. Simple and clever. http://www.adweek.com/adfreak/audi-ipad-ad-turns-slide-unlock-long-curving-racetrack-136548  

Another lateral idea that is taking a current use such as the swipe bar on the iphone and adapting it to a winding race track, as a marketing tool for Audi. It allows consumers to interact with the brand as they can play around the track and when they reach the finish line, the ad will then open an app for Audi IPad magazine. A very clever way of driving traffic (excuse the PUN) to Audi’s website.

Tonixxx

Audi iPad Ad Turns ‘Slide to Unlock’ Into a Long, Curving Racetrack Another clever rethink of the featureBy Tim Nudd

An Iphone ad that toys around is a bit more playful. It’s from Audi and AlmapBBDO in Brazil, and it reimagines “Click to Unlock” as a winding racetrack. For users who play along and circle the track, the ad opens an app for Audi’s iPad magazine. Simple and clever.

http://www.adweek.com/adfreak/audi-ipad-ad-turns-slide-unlock-long-curving-racetrack-136548

 

— 6 months ago with 281 notes
#case study  #advertising 
  1. juliegallaher reblogged this from bjornborgprojectresearch
  2. healthnewsbytehost reblogged this from bjornborgprojectresearch
  3. enetdesign-co-uk reblogged this from fuckyeahads
  4. lenka-allison reblogged this from bjornborgprojectresearch
  5. matduf reblogged this from fuckyeahads
  6. fuckyes-creativeadvertising reblogged this from a--beautiful-disaster
  7. iamjayson reblogged this from a--beautiful-disaster
  8. dallaskwok reblogged this from fuckyeahads
  9. luisini4 reblogged this from bjornborgprojectresearch
  10. sugurizm reblogged this from bjornborgprojectresearch
  11. kasedakid reblogged this from bjornborgprojectresearch
  12. slyguyy reblogged this from bjornborgprojectresearch
  13. derekmisler reblogged this from bjornborgprojectresearch
  14. fadikk reblogged this from bjornborgprojectresearch
  15. carterisaac reblogged this from bjornborgprojectresearch
  16. aafuh reblogged this from bjornborgprojectresearch
  17. bartolomyu reblogged this from bjornborgprojectresearch
  18. wildeebeast reblogged this from fuckyeahads
  19. thefancywolf reblogged this from bjornborgprojectresearch
  20. de3in reblogged this from bjornborgprojectresearch
  21. This was featured in #Advertising
  22. bjornborgprojectresearch posted this
RSS     /      Archive     /      Random
Astronaut by Peter Vidani     /      Tumblr