Bjorn Borg Research

Visual portal for initial research into the brand, the consumer and competitors within the market.

Guess 2010 - 2011, H&M 2003 - 2011

Two very different brands with different price ranges and different gender demographics. Firstly the Guess adverts are very similar to Calvin Klein and Armani, with the use of monochrome colour which makes the adverts strong, sexy and powerful. However, H&M campaigns in this case is the girls range which are colourful, fun, feminine and sexy

Toni xxx

— 5 months ago
#campaign  #competitors