Bjorn Borg Research

Visual portal for initial research into the brand, the consumer and competitors within the market.

Marc O’Polo 2011, Michael Kors 2011 and Paul Smith 2010-2011

All these brands use a very similar styling in there adverts using monochrome colours which are more washout rather than the CK and Armani campaigns which are a lot harsher and darker images. All theses campaigns are very minimal, pared back and simple - letting the underwear speak for itself.

Toni xxx

— 5 months ago
#campaign  #competitors