Macho 2009 – 2011, Punto Blanco 2011 and Zimmerli
All these adverts are from foreign brands that are in competition with Bjorn Borg especially in some of the countries they sell to. The Macho underwear is bold and draws the eye straight to the underwear due to the black back ground and bright underwear. I think it is brilliant that it is called Macho underwear.
Punto Blanco and Zimmerli, use simple forms of advertising that is very pared back and simplistic, letting the underwear speak for itself
Toni xxx
