Bjorn Borg Research

Visual portal for initial research into the brand, the consumer and competitors within the market.

The next few posts will show examples of more women underwear campaigns with the likes of Agent Provocateur, Triumph and M&S amongst other brands. The campaigns range from 2008 - 2011. As an overview, advertising women’s underwear is very different to the majority of men’s advertising, which are strong, powerful, muscular and very masculine. Compared with women’s advertising which is all in colour, bright, fun, sexy and feminine

Toni xxx

— 5 months ago
#campaign  #competitors