Bjorn Borg Research

Visual portal for initial research into the brand, the consumer and competitors within the market.

Celine Campaigns

As in a previous post Celine is another brand that has become more minimal and pared back in recent campaigns. 2 of the campaigns are from 2011 and the other two are from 2008. The 2 from 2008 sees the design of the shoot to be a lot more cluttered and the model is wearing a lot more makeup compared with the 2011 campaigns which see more natural looking women that are just selling the clothes with nothing else distracting the eyes. Therefore responding to the changing times.

Toni xxx

— 5 months ago
#campaign