Brainstorm Session  and ideas write up after the Meeting with Pieter in London

Toni xxx

Looking at the popularity of events –

Carnage – Popular event that happens 4 times a year at universities, which sees people buying a T-Shirt then going out on a massive bar crawl – there top is their ticket and they get a free drink in each bar that is on their top.

The Umbro campaign - Pieter completed when he was at Umbro, which saw a group of rugby stars travelling around universities and playing different universities first team, after the match they all went out wearing Umbro clothing.

Skins Party – When Skins was a hit show, private and secret parties were held in different places around the country for people who knew about it or knew someone who knew about it – it was all about W of M and exclusivity

Bjorn Borg - recommendations

·         With Bjorn Borg’s new range of glow in the dark underwear could we suggest a glow in the dark party, glow paint, bright drinks- everything to do with fun and bright.

·         Like in Miss Congeniality with Sandra Bullock

·         WKD could sponsor due to bright drinks

·         Steel drums with paint on that people can play

·         A potential fashion week after party

Universities

·         Sponsoring an award at the sports ball

·         Fresher’s fair

·         Fresher’s event