Bjorn Borg Research

Visual portal for initial research into the brand, the consumer and competitors within the market.

These pictures from The United Colors of Benetton Spring/Summer 2012 lookbook shows fearlessness in the brands use of bold and eye-catching hues. The menswear collection features a variety of preppy-inspired styles that are sleek and simple in their design whilst sporting a bold and fearless colour palette.

Bright bursts of color make this campaign pop, fusing classic wardrobe staples with a modern and youthful aesthetic. This vibrant menswear collection features timeless v-neck knits, sharply tailored shirts, technicolored trousers and patterned prints. The lively collection is upbeat and filled with primary colors, showcasing a wardrobe that takes cues from preppy, collegiate and nautical style ideals. 


The label’s energetic staples have a timeless quality with a fashion forward edge that never goes out of style. Bold color blocking proves that bright hues work for every season.

http://www.trendhunter.com/trends/united-colors-of-benetton-spring-summer-2012#!/photos/136946/1

Georgie

— 4 months ago