Augmented reality is becoming a key selling tool within modern marketing practice. Lifestyle brand Moosejaw pushed this technique to the limit, by creating a strippable lookbook. The Moosejaw X-Ray app applies augmented reality technology to let you undress the models in its catalog by having you scan over them using your iPad, iPhone or android smartphone. Now, you don’t see everything, but the app offers customers a bit of fun and also puts Moosejaw at the same level as many other clothing catalogs that sell lingerie and underwear.
This fun and risque idea would certainly create a buzz around the brand, clearly aligning them with a fun and flirty brand essence.
Georgie
