Bjorn Borg Research

Visual portal for initial research into the brand, the consumer and competitors within the market.

David Beckham has teamed up with H&M for his first ever ‘body wear’ collection. The collection features nine styles ranging from briefs to long johns, vests and t-shirts - influenced in design by Beckham’s own personal clean cut style. The collection is all about quality and performance, with carefully selected cotton blends and highly considered garment technology in order to ensure optimum shape and softness.

This venture is illustrative of the lucrative nature of celebrity collaborations upon the High St. Beckham’s expertise and wealth of experience within the footballing world provides him with the knowledge to design and create top quality sporting underwear and apparel that is bound to be a great success.

http://www.gq-magazine.co.uk/style/articles/2012-01/04/david-beckham-underwear-pictures-bodywear/photos

Georgie

— 4 months ago