Bjorn Borg Research

Visual portal for initial research into the brand, the consumer and competitors within the market.

Meeting with Pieter 6th Decemeber

Attend the Verge Magazine Party
- Walkabout
- Wednesday 14th Decemeber
- student attending from Kings Collage, Imperial etc

Their Big Idea
Facebook Campaign called ‘on top’ - where uni sports teams get sent Bjorn Borg underwear, the team then take a photo of them in it, the photo is then uploaded onto facebook for people to then vote for the ‘hottest’ team on BjornborgUK group .

What we have to do
Create a list of uni sports contacts of relevant people at universities
- sports teams
- Fun/Sexy
- Big Uni’s
- Student paper/ratio

around 12/13 Universities with 1/2 teams each
i.e Edinburgh, Kingston, Liverpool, Loughborough, Nottingham, Durham, Warwick etc

You can only vote if you like the BjornborgUK page
have 4000 pairs
around 20 sports teams

— 4 months ago
#Meeting  #threepipes