When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea of erecting billboards in subway stations displaying their range of products, accompanied by QR, or Quick Response codes. Passers by were able to scan the QR codes with their phones and the groceries were delivered to their doorsteps.
This example of experiential marketing brings the brand directly to the consumer, adapting their product offer to the busy lifestyle of the consumer whilst effectively tapping into digital trends.
Georgie
