Conde Nast owned Glamour Magazine brought an innovative shopping wall to New York. Stocked with a host of product images from a selection of the magazine’s advertising partners, the installation allowed consumers to scan 2D barcodes with a smartphone app in order to complete the purchase and facilitating delivery of the product.
This fusion of technology and branded experience deepens connections with the consumer, initiating a ‘shoot and shop’ culture.
http://www.psfk.com/2012/02/nyc-glamour-shoppable-wall.html
Georgie
